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Is finding clients as a virtual assistant proving to be a struggle? If so, I totally understand how that goes. When I launched my business in 2015, I found myself asking questions like “Where can I find clients?” and “How does everyone else find clients?” I was becoming extremely frustrated because it felt like my efforts weren’t working. I’d often post on social media multiple times per day in different groups…and still got crickets. However, one day something clicked and I finally started getting clients.
Below, I’ll share some of things that helped me with finding clients as a virtual assistant and I hope they help you, too!
1. Define Your Target Market
When I started my business, I thought everybody was my client. And boy, was I wrong! So, if you’re currently marketing to everyone who might be willing to pay, that could be what’s holding you back.
Generating leads and clients became easier once I figured out my target market. Therefore, if you’re struggling, it might be time to narrow down who yours is. A target market is a broad group of individuals that might be interested in your service. Once you pinpoint who you enjoy working with, which might not occur until you work with a few clients, you should aim to find out more about them.
It’s helpful to clarify your target market’s demographic information, such as age, income level, geographical location, and more. You should also consider identifying their typical psychographic traits (e.g., lifestyle) and behavioral characteristics (e.g., purchasing behavior).
Knowing that information can make connecting with leads easier and decrease the time you spend interacting with those who don’t match your target market.
P.S. Consider completing a buyer persona. This research-based profile will help you better understand your dream clients so you can market to them effectively.
2. Determine Your Value Proposition
Have you ever considered what makes your VA business different from everyone else? If not, you should start thinking about it now. Today, the competition is stiff. There are so many virtual assistants out there who offer the same services as you. So, if you want to stand out, you’ll have to determine what makes your company unique. Are you one of the cheapest? What about the most flexible? Do you have high-level experience? Once you decide what distinguishes you from others, use that in your messaging.
A clear value proposition can help you with finding clients as a virtual assistant. In fact, this is more important now than ever before because there’s so much competition!
3. Create a Marketing Strategy and Plan
Once you know your target market and value proposition, you should create a marketing strategy. For clarity, a marketing strategy outlines how a business will communicate its value to customers. So, you’ll want to think about what channels you’ll use to market your business and come up with measurable benchmarks to track what’s working (or not).
When I first started my business, I didn’t really have a strategy at all. I’d post in random Facebook groups saying things like, “We provide administrative services. Book a consultation today!” These almost always fell flat, and they’re cringe-worthy to think about now. Fortunately, I later learned how important it is to have a goal in mind and clear messaging. Now, I think, “This post is meant to boost engagement, while this one should increase conversions.”
P.S. Don’t forget to be consistent, too!
4. Assess Your Sales Skills
If prospects often show initial interest in your services but then go in a different direction following a discovery call, you may need to review your sales pitch. Every sales call isn’t going to convert into a paying client, but if people often drop off after speaking with you, you want to figure out why. Were they not a fan of your prices? Did you come across as too pushy? Do you often interrupt people while they’re talking? Did you properly convey the value your services bring?
If they say “no” because your price isn’t in their budget, that’s one thing. But if they say “no” because they left the call feeling more confused or unsure about your offer, that’s another.
A lot of people come into the virtual assistant industry without any sales training, so it might be worth investing in if you find it challenging to do.
5. Double Check Your Service Offering
One question you’ll want to ask yourself is, “Does my service offering solve my dream clients problem?” Remember, not every person who needs a virtual assistant has the same problem. For example, some virtual assistants market themselves as the cheapest solution, but their target audience may actually be suspicious of ultra-low rates.
It’s important that you know the transformation your client is seeking with a service like yours.
6. Are You Lacking Calls to Action?
If you want people to buy from you, you must ask for the sale. Your content should have clear calls to action that tell people what to do next.
If you want them to watch your video, maybe write, “Watch Now.” Want them to join your newsletter? Write something like, “Join our mailing list”. Ready for them to schedule a discovery call? Urge them to “Book Now”.
Figure out the messaging that resonates with your brand and target audience, and don’t be afraid to use it!
Finding Clients as a Virtual Assistant Revealed
I know how demotivating it can be when you’re having a hard time finding clients as a virtual assistant. However, there are actions you can take, like the ones mentioned above, that may help. These tips have personally helped me along my virtual assistant journey, so I hope they help you, too! Good luck!
