5 Buyer Persona Templates + Mini-Training

5 Buyer Persona Templates + Mini-Training

Original price was: $34.97.Current price is: $14.97.

If you hope to land clients, you must first know your ideal client, which is where buyer personas come in. A buyer persona is a research-based profile representing a customer in your target audience. This tool can help virtual assistants make informed marketing decisions that potentially lead to more conversions, as you’ll have a deeper understanding of your preferred clients.

I’ve created FIVE completely customizable Buyer Persona Templates that you can edit right now in Canva. You can easily swap the pictures, colors, font, text, and more to make it completely your own. Just do your customer research and add what you’ve learned to the forms so you can feel clearer about your service offering and marketing efforts.

PLUS: 20+ minute Buyer Persona Mini Training that gives insight into completing a buyer persona and finding leads that match that information.

Creating a fictional character that represents who your ideal customer is can make discovery calls less nerve-wracking and writing content easier. Plus, if you plan on growing a team of VAs or hiring someone else to help you with content creation, having a buyer persona is necessary. Many virtual assistants make the mistake of believing that everyone is their client in the beginning. While this approach might work a few times, winging it can become exhausting and inconsistent over time. It’s best to create a buyer persona so you can get clear on who your ideal client is, what they like, and how your offer fits into the mix.

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